After Midwest Airlines and Frontier Airlines merged under the name “Frontier”, the airline added a badger to the planes’ tails to placate some potentially angry Midwest Airlines fans.

To involve frequent flyers in the merger, Frontier Airlines is holding a contest to name the badger. The finalists are “Buddy”, “Cookie” and “Bella”.

In a recent post, HollywoodNews.com discussed how the name “Bella” has significantly risen in popularity among baby names due to “Twilight”. Little did we know it’s apparently also risen in popularity among airlines.

Having worked at an airline myself, I can tell you that no airlines, at least when I worked there, named their logo or mascot. Can you image if the “AA” that appears on American Airlines planes was named “Charlie”? Or the flag that appears on U.S. Airways planes was named “Uncle Sam”? The closest any airline has come to having a human name as part of its marketing is the now defunct branch of United Airlines, “Ted”. Clearly, the name didn’t help its success.
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